Who is the ideal customer, and what job are they hiring the product for?What friction stops users from reaching the aha moment?
Which behaviors signal activation vs. early churn?How do users describe the problem in their own words?What alternatives do they use today, and why switch?
Which segments should we prioritize first?What evidence would validate this direction with users?Where do expectations break in the current journey?
What outcomes matter most to the ICP in the first 7 days?Which assumptions are we still guessing without research?
What message framing makes the value land fastest?Where do users drop before they convert?Which jobs-to-be-done are still underserved?
What would make a pilot customer say yes this week?How do buyers evaluate us against the status quo?Which insights should reshape the roadmap now?
What success looks like in the first 30 days?Where is qualitative signal contradicting the metrics?
Which workflow is too complex for the first win?What risk is still unvalidated before we scale UI?
UXR & Discovery
Figuring out who you're really building for and what's actually stopping them from adopting, before you design anything.
