superdesign is a solo, embedded founding product designer who helps you turn vague ideas into systems that convert, retain, and compound
The Problem
No design system, brand voice, or named tokens Claude can use. Figma is chaos, docs are scattered, so every session starts blind.
Entire files dumped in without filtering what's relevant. Shallow prompts, one-off questions, shallow output.
Default patterns and flat hierarchy. No craft, no brand edge, trust softens, conversion stays stuck.
The UI looks polished, but flows miss the jobs users are hiring you for. Pretty screens, weak retention.
Rivals ship AI-native UX weekly while your process is stuck in handoffs, reviews, and guesswork.
I close the gap between design and engineering. AI-native workflows that cut handoff, keep brand and product context intact, and ship production UI without the usual back-and-forth.
Sync or async - totally up to you. Send requests in Slack, Linear or just assign the next task.
Every project starts with user research and thoughtful design before a single line of code is written.
I focus on outcomes that move your business forward: faster launches, higher conversion, and measurable growth.
Get to market in weeks, not months. Save tens of thousands in wasted dev cycles.
It was great, Simone ran the demo and handled it like a pro. People kept coming back to learn more.
Antigoni Kourou
Founder of Nekod
Only 1 spot left starting from July
Capacity fills fast. Maximum 2 clients per month.
Book a free 20-min intro callUsers not acquired / converted
400 users · drag to adjust (max 3,000)
400
Cost per lost user
Avg. revenue / LTV left on the table from weak AI-generated UX
€50 / user
Discovery & Research
User research before a single line of code
€4,000
AI Design Engineer
Brand identity to production-ready UI
€5,000
Premium craft
Launches, conversion, measurable growth
€4,000
Business strategy
Slack / Linear request loop, sync or async
€3,000
Fast stack activation
Embedded in your tools in hours, not days
€2,000
Consolidated growth process
Proven cycles from idea to retention
€2,000
Est. opportunity cost / month
400 users × €50
€20,000
vs embedded founding designer: €16,500 more / month left on the table
Outcome / month
Full monthly capacity included · not billed by the hour
Outcome-led
Discovery & Research
User research before a single line of code
€700
AI Design Engineer
Brand identity to production-ready UI
€875
Premium craft
Launches, conversion, measurable growth
€700
Business strategy
Slack / Linear request loop, sync or async
€525
Fast stack activation
Embedded in your tools in hours, not days
€350
Consolidated growth process
Proven cycles from idea to retention
€350
Big savings
Avg. cost saved by hiring a fractional designer
$4,200/mo
Opportunity cost of weak AI-generated UX: users who never activate or convert, priced at €50 each — before you factor in rework and brand trust.
Main focus: Idea → production: website + core product
Design role: Product discovery (0→1)
Explicitly not now: Scale, retention programs, full design system
I review your product and onboarding to find friction, then draw on proven SaaS patterns to unlock UX improvements and quick wins.
Main focus: Clarity, trust, speed to value
Design role: Journey architect
Explicitly not now: Full rebrand, admin polish, every edge case
I combine analytics with user research to map your aha moment and activation funnel, so growth work targets what actually converts.
Main focus: Monetization + demo → self-serve
Design role: Conversion designer
Explicitly not now: Broad retention, new features before payment works
We shape a roadmap from quick wins to bigger bets, then design and ship experiments until you see real impact on retention and MRR.
Main focus: Scale what works
Design role: Retention designer
Explicitly not now: New ICPs, big platform expansion
Service
Design Partnership
Service
Design Partnership
Service
Design Partnership
It was great, really nice vibe at the launch, and people kept coming back to learn more. Simone ran the demo and handled it like a pro.
Antigoni Kourou
Founder of Nekod
30+
Live demos converted into roadmap
0→1
Self-serve product path shipped
Clear communicator, strong craft, and a real partner mindset. Simone elevates both the product and the people around it.
Rory Madden
Founder of Eventeru
7+
Years shipping with startups
Design+AI
Capability in one retainer
Working with Simone felt like adding a founding designer to the team. Sharp taste, strong product sense, and zero fluff.
Marco Busellato
Head of Global O&M Wind Operational Excellence, Global Wind Performance Improvement at Enel
1
Embedded designer across squads
Weekly
Cadence from brief to ship
He connects research, UX, and business outcomes in a way most designers don’t. Decisions got faster and more confident.
Cristina Dotti
UX Lead at Coca Cola HBC
102%
Purchase conversion improvement
End-to-end
Ownership of growth surfaces
They move fast, deliver beautiful interfaces, and go beyond design by collaborating closely on UX and product thinking. We see them as a partner in our business.
Francesco Signorato
CEO, Nebuly
2x
Faster design-to-ship cycles
98%
Satisfaction across engagements
Hi, I'm Simone
Founding UX/AI Product Designer
Design + AI for startups. Ex-frontend engineer. Building products that convert, retain, and scale.
I started freelancing because too many great products are stuck behind design that isn't pulling its weight. The product works. Growth doesn't.
I wear every hat: product, UX, brand, design system, and the code that ships it. Good design isn't a cost line. It's a growth line.
7+ years of experience designing and building digital products for startups, from zero-to-one to design systems that scale.
I started out as a frontend engineer, so I care as much about what ships as what it looks like. I've spent years as a founding designer for startups: product, UX, brand, and production code. Now I do that same work for founders who can't yet hire it in-house. Direct collaboration, no agency layers.
Trusted by companies, partners and clients from best B2B
Only 1 spot left starting from July
Capacity fills fast. Maximum 2 clients per month.
Book a free 20-min intro call
Let's talk